As Covid-19 lockdowns around the world start to ease, the QR code sees a surge in adoption. Shoppers enjoy the simplicity of a touch-free interaction using only their smartphone, while businesses are empowered to better serve their customers.
A number of benefits are desirable to businesses. Driving traffic to a brand’s content drives engagement, loyalty, and the ability to leverage data, while information can easily be updated without changing the code itself.
With the acceleration of e-commerce growth, packaging is fast becoming a canvas on which brands can deliver new experiences. Permanent touchpoints on products themselves can further aid post-purchase engagement and circular business models such as rental and resale.
In this report we delve into the evolution of the QR code, its adoption rates, its design, its use cases and more. We look forward to furthering the conversation with you to explore ways in which to leverage QR codes as well as a host of other digital triggers, data management, and application solutions across the entire value chain.