Re-Think Packaging

Packaging and waste don’t need to be synonymous. What if the materials used to ship, contain, and display products were actually part of a solution? The truth is that the fashion and sportswear industries create record amounts of plastic waste every year. But fashion brands don’t want that. Consumers don’t want to buy into that. And everyone wants transparency. 

Re-Think Packaging is Avery Dennison’s innovative portfolio of sustainable packaging, featuring solutions that begin at the factory and end at home in a way that both brands and consumers can be proud of. Even the way we ship our packaging products is environmentally friendly.  

Each product was designed to eliminate single-use plastics, introduce reusable and recyclable materials, and limit the amount of packaging materials being used. Advance your packaging goals and explore more information on our packaging platform, it’s time to Re-Think packaging.


Click here to view the portfolio and request samples




September 2020


In support of the COVID-19 crisis, our Patched Together campaign invites people to purchase a series of limited-edition customization patches, featuring positive messages and support for health workers. 100% of net proceeds are donated to Doctors Without Borders/Médecins Sans Frontières (MSF).

October 2020

Join us at CFS+

Since its first edition in 2009, Copenhagen Fashion Summit has established itself as the world’s leading business event on sustainability in fashion. We are excited to be sponsoring the event which this year will be turned into a premium digital content platform, CFS+, going live on 12 -13 October 2020 and free for everyone to attend.

October 2020

The New Transparency

From sustainable materials to digital identities, new innovations are racing to match the increasing consumer demands for brands to provide more transparency than ever before. “The New Transparency” report – commissioned by Avery Dennison in partnership with The Future Laboratory – delves into this exciting frontier, where cutting-edge solutions are enabling businesses to offer consumers a higher level of trust than ever before.