Timberland x Christopher Ræburn at Bread&&Butter | Avery Dennison

Timberland x Christopher Ræburn at Bread&&Butter


We recently joined forces with our long-term brand partner, and friend, Christopher Ræburn to help produce “Tees & Trees”, an activation at this year’s Bread&&Butter event in Berlin. The event was part of Timberland’s My PlayGreen campaign, which supports the creation, maintenance and improvement of green spaces in five European cities. Attendees were invited to create custom shirts using our Agility® Heat Transfer and Woven Soft Seal solutions. The environment-inspired shirts featured a nod to Timberland’s legendary logo and some of Ræburn’s iconic graphics.

“By working with Avery Dennison we have been able to develop completely recycled patches, and with these focus on teaching responsible design in a really fun and upbeat way. It seems to be working and we are really proud.”
Christopher Ræburn, Fashion Designer

While Christopher Ræburn’s collaboration with Timberland is a great aesthetic pairing, it’s also is evidence that the fashion industry – including luxury brands – is responding to the worldwide demand for more sustainable products. The event brought together people from across the industry to help imagine a greener future. From sensory experiences to recyclable packaging used for all products made at the event, this initiative fused fashion with sustainability in the same way one might connect, well, bread and butter.

See the video here. If you have any questions or require further support, please contact us at rbis.trends@averydennison.com.

 

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