The “Taped” sneaker makes it debut from the Primury x Avery Dennison RBIS partnership

Primury and Avery Dennison RBIS have a shared passion to create products which drive innovation and push industry trends forward whilst simultaneously maintaining the ability to produce functional everyday staples that answer market needs.

Primury is currently stocked in globally-renowned luxury retailers such as Dover Street Market worldwide, Goodhood London and MatchesFashion online. Their playfully simple and do-it- yourself approach to design embraces experimentation, enabling them to become experts at invention and reinvention. The latest release from Primury is no different!

The limited edition “Taped” sneaker release showcases a number of branding products developed in partnership with Avery Dennison RBIS, which have clearly enabled Primury to reinterpret and modernize classic sneaker ideals. The “Taped” sneaker brings to life the brand’s playfully simple and do-it-yourself approach via photographic AgilityTM HD colorful masking tape heat transfer graphics and 3D molded silicone tongue labels.



April 2019

Next Generation Sustainable Materials

N.G.S.M. (Next Generation Sustainable Materials) was born with the aim of making a major step towards sustainability in terms of substrates for all paper items, while becoming the market leader and point of reference for our customers’ sustainability programs.

March 2019

The Avery Dennison
Crest Collection

We are pleased to announce that the Avery Dennison Global Football Library 4; The Crest Collection and Heat Transfer Library, has been launched.

February 2019

The Avery Dennison Trends Report 20.2

In part two of our trends report for 2020 we reflect on the key topics that are leading the future of our industry.

For more information on Avery Dennison trends please