The Avery Dennison Trends Report 20.2
In part two of our trends report for 2020 we reflect on the key topics that are leading the future of our industry. By identifying ways in which we can collaboratively drive positive change, we hope to highlight ideas and inspiration for using conscious design thinking to create sustainable branding executions in apparel and footwear.
In our research, we are reminded that sustainability does not work in silos. The demand from our brand partners for collaborative solutions is consistently getting stronger - a direct result of the pressure coming from consumers. It is vital that we look at social and environmental responsibility holistically, so whether we are addressing digitization, consumer experience or materials, sustainability is the driving force.
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