The results of this collaboration and launch event were overwhelmingly positive for FDMTL and Avery Dennison. Instagram stories delivered high engagement, which comes as no surprise as this style of ephemeral content is a great way to generate buzz when covering an event. Particularly one that allows its attendees to personally customise Boro products which are, unsurprisingly, completely unique in every one of their finished patchwork designs.
Recruiting influencers who were known fans of the FDMTL brand did more than just ensure genuine and authentic stories through their content. It meant they went above and beyond expectations with the amount of content they were asked to create and post. In total, the campaign delivered 70,048 total engagements, 129,643 impressions and 88 pieces of content which was 450% higher than expected.