ACF were the perfect partner for a widescope collaboration at Complex Con 2018 with Avery Dennison. A project that encompassed youth culture, fashion, art and spatial design.The third annual ComplexCon played out over two days (Nov. 3-4) in Long Beach, California. The festival, targeting the youth consumer, is a place where music, fashion, art, and culture meet. It’s a cleverly curated convention that sees over 60,000 attendees through the door to browse and buy limited edition items from the best brands in the fashion world ranging from high and low to streetwear staples. For 2018, more than 100 brands were present, delivering must-cop items to a frenzied crowd.
ACF have always featured denim as part of their apparel collections but usually only one or two pieces. Complex Con 2018 was the first time focusing on a full denim offering, working closely with the RBIS brand partnership team to develop a range of core branding and embellishment solutions that captured and communicated the essence of the collection.