ASTRID ANDERSEN | Avery Dennison

ASTRID ANDERSEN



Innovative Fabrics



Born in Denmark and based in London, Astrid Andersen is an emerging designer known for her edgy menswear, and forging together a street-sport aesthetic with innovative fabrics and luxurious finishes. Educated at The Royal College of Art, she is leading a new generation of inspiring fashion designers who are uncompromising in their style and commitment to sustainability.






LONDON FASHION WEEK COLLABORATION: AW17


On January 7, bold branding hit the runway with flicks of dark navy, plum and camel, showcased on RBIS core solutions.Astrid partnered with RBIS for Autumn/Winter 2017 to create new innovations in heat transfer applications, featuring feathers as an elevated interpretation of Astrid’s signature branding: applying a water-color feather effect with her logo as a heat transfer, with a transparent effect.

The collection also featured woven soft seal circular patches with a woven herringbone pattern, and clear silicone stripes that follow the direction of the pattern.



“I love how the graphics created a contrast between the matte paper and the almost liquid-looking print, creating a hangtag that looks unique and makes you want to touch it, which is exactly what I want people to do with my collections as well.”

Astrid Andersen (on HD by Scodix)


HD by Scodix + Astrid Andersen



Beyond the environmental and cost benefits HD by Scodix offers compared to other printing solutions, it also gives brands, like Astrid Andersen, flexible and luxurious integrated branding opportunities that engage their consumers

The multiple unique finishes have a similar effect to screenprinting and gave Andersen’s tags a higher gloss outcome with both stunning visual and surprising tactile appeal.


Brand Solutions

Woven Seals With Silicon
Agility HD Heat Transfers
Woven Gold Labels In Specialized Gold Thread
Heat Transfers