ATID | Avery Dennison

ATID


Introducing ATID



ATID is the creation of Alexander Taylor Studio, a design and innovation consultancy based in London. It is a platform for the studio to present its latest concepts and products; the most progressive and intelligent design solutions, without compromise. Each ATID product is designed in London, then developed and upscaled in collaboration with industry-leading factories, labs and material specialists. The design process is centred around ways in which factory and designer, as well as industry and aesthetic, can collaborate to create new ways of problem-solving. ATID pieces are exclusive and limited in number by their very nature. Whether they are made from leftover material from a partner factory, knitted in a new bio-yarn only available in a limited quantity, handcrafted in collaboration with their partner atelier in Paris or because they are exposing alternative system solutions.




Exposing Alternative System Solutions


ATID pieces are exclusive and limited in number by their very nature. Whether they are made from leftover material from a partner factory, knitted in a new bio-yarn only available in a limited quantity, handcrafted in collaboration with their partner atelier in Paris or because they are exposing alternative system solutions.

ATID doesn’t follow seasons or calendars and one-size-fits-all does not apply to its supply chain. Instead, ATID sees its supply chain as a playground packed with numerous and diverse possibilities. It proposes radical collaboration with its partners, seeking out the best possible quality in manufacturing and introducing new products only when they are fully ready. Compromise is a luxury that no longer exists and is why ATID collaborates only with those with shared values.

As we step into a new decade, one defined by a global pandemic and climate crisis, we are reminded that no one exists in isolation. Today, more and more people are tuning into the ATID frequency and understand that it is our duty to live consciously and accept our individual and collective responsibilities. Our minds are infinite, but the resources contained within our environment are not. At the heart of this contradiction is where ATID draws its inspiration.



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“Fashion as it is now and sustainability do not work together – the idea of sustainability has to be questioned because there are such huge volumes of waste generated every day. The idea of seasons within fashion generates huge amounts of waste, due to deadlines and 'consumer' demands, unsold inventory and the endless creation of new textiles, A designer can be the agitator and the agent for change.”

Alexander Taylor, Founder, ATID


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Brand Solutions

Woven Labels
Core Branding
Graphic Tags & Paper Solutions
Packaging
Online solutions
Alternative System Solutions