Avery Dennison RBIS partnered with Japanese denim brand, FDMTL, to create an exhibition and pop-up customization event for five days at Rocket Gallery, Omotesando Hills in Tokyo. FDMTL showcased an impressive arrangement of pieces, from traditional patchwork boro fabrics to archive products made from vintage Japanese materials as well as new products and innovations.
We worked closely with the design team at FDMTL to develop and perfect replica boro techniques that paid homage to the iconic aesthetic but that could also be produced at scale. The result was a striking Component Weave™ indigo fabric, expertly engineered with authentic indigo yarns to recreate a traditional patchwork effect. The idea was to celebrate the craftsmanship of traditional Boro which involves time-intensive manual work which simultaneously makes it unsuitable for mass production. FDMTL used the Avery Dennison Component Weave™ technology as the key fabric across footwear, backpacks, accessories and caps in collaboration with Vans, New Era and Masterpiece.
LGM Graphic Solutions partnered on the event as well, producing a denim patchwork floor vinyl, made from photo realistic materials. The launch night welcomed many attendees including brands such as ASICS, New Era Japan, ABC Mart, Masterpiece, Znter, Isetan, United Arrows, Eddie Bauer Japan, Beams co., Ltd, AKQA, B's International, Jumble and as well as fashion director, Poggy The Man. We partnered with indigo experts Denim Dudes and John Jarret from We Are Outlanders, who were invited on a three day trip to Tokyo for the event. The influencers received a one-on-one session with the Avery Dennison and FDMTL creative teams to learn about the techniques used to create the bespoke items within the collection. Guests were invited to customize denim tote bags with woven patches and heat transfer embellishments to create their own bespoke design.