Avery Dennison and Soho Warriors present an Exclusive World Cup Experience: International Clubhouse

Avery Dennison, a global materials science company and London based, creative community Soho Warriors, have come together to create an interactive football experience in Shoreditch London, for the World Cup this summer.

June 14 till July 15, 2018
71A Gallery
Leonard Street
London, EC2A

Avery Dennison, creators of some of the world’s most iconic football badges, and Soho Warriors, with their authentic voice in London football culture, have poured the love of the game into this football experience. A unique embellishment, customization experience, bringing the lifestyle of football alive in London.

With shirts, customizable badges, names and numbers designed by the Soho Warriors creative community and made by Avery Dennison,  VIP guests at the clubhouse can get creative and make their own personalized shirts, whilst watching the latest world cup drama unfold on the big screen.

The clubhouse design is inspired by an old football changing room and a laboratory, has been transformed with Mactac graphic materials. The overall look is impactful, and the attention to detail displayed by the installation team from Onward Display, has resulted in a memorable interior design experience.

What is the International Clubhouse? 

An exclusive clubhouse space, screening games and holding invite only customization sessions. All guests will have the opportunity to customize a limited edition jersey with bespoke patches created for the event. The shirts will then be hung and become part of the clubhouse exhibition space. As an invite- only destination it will become a exclusive community space to watch the world cup and soak up the footie culture.


Who is Avery Dennison?

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

Mactac-Europe is an Avery Dennison brand.


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