When Products Talk, Brands Should Listen

The power of digital emotional intelligence

Smart phones. Smart speakers. An app for everything. Today’s consumers are more connected than ever, and brands have never been more able to benefit. Welcome, smart consumers, smarter clothes and empowered brands.

New Report:
Digital Emotional Intelligence

The Digital Emotional Intelligence (DEQ) is a framework for applying real-time data from smart, connected devices, products, and environments to build deeper, more emotionally intelligent connections with customers. The report presents new research that emotional “conversations” between connected products and the consumers who buy them are conversations to which brands should pay attention.

Findings were released during a panel at our Customer Design and Innovation Center (CDIC) in New York on Wednesday, November 8, featuring Uri Minkoff, President and CEO of Rebecca Minkoff; Bill Toney, Vice President Global RFID Market Development at Avery Dennison; and Liz Bacelar, founder of Decoded Fashion and The Current.

Introducing #AlwaysOn:
Rebecca Minkoff x Avery Dennison

A new line of smart handbags from Rebecca Minkoff, launched last week, offers customers exclusive, new personalized experiences with the brand, is the latest in connected consumer products to join the growing Internet of Things (IoT). And it’s powered by Avery Dennison’s Janela™.

Avery Dennison's JanelaTM

Avery Dennison’s Janela™ solution, enables apparel and footwear products to have a unique, serialized label. That means every Janela™ product is ‘born’ digital with the ability to capture real-time data, enhance consumer experiences, and make the manufacturing and selling of products more efficient and intelligent.

For more information on digital emotional intelligence and connected products, contact our solutions experts.

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