The Future Of Online Packaging | Avery Dennison

How Online Shopping Is Shaping The Future of Packaging

Which technology do you think is transforming consumer shopping habits with the most impact?

The use of mobile devices and consumer expectations around real-time product availability, fast delivery and transparency has grown exponentially in recent years. More than 40% of online apparel sales in the US are completed via mobile, with that number continuing to grow. With consumers increasingly expecting to have products in their hands within a matter of hours as opposed to days, brands are leveraging demand-driven manufacturing and data insights which allow for high availability of on-trend product offerings.

 

How is the physical retail space changing?

In 2016, global online apparel sales represented 23.5% of all apparel sales, a rising figure that is rapidly changing the bricks and mortar space in different ways around the globe. In the US, physical stores are facing a significant decline as models such as Amazon offer a multitude of products in a one stop shopping environment. Europeans are enjoying new and exciting omnichannel solutions, while in Asia, around 70% frequently shop online, with very advanced models to accommodate speed.

 

In 2016, global online apparel sales represented 23.5% of all apparel sales, a rising figure that is rapidly changing the bricks and mortar space in different ways around the globe.

Where do you feel personalization has the best place in online packaging?

Personalization is not a single product solution to win with; it's a journey that relies on high-touch, service oriented relationship building. The "Moment of Truth" is shifting from an in store experience to the home. This evolution requires a seamless shopping experience, from the retail platform through to speed, delivery, tone of voice and packaging. Anything from a handwritten note to a monogrammed sticker can make a significant impact on customer loyalty, leading to repeat sales.

 

What are retailers and online brands looking for from a supplier?

Speed and accuracy is paramount. Onshoring, the concept of moving production closer to the end consumer market, is a fast growing trend where brands are changing their traditional sourcing structures to accelerate speed to market. Online retailers such as Zara and Boohoo are great examples of this. As brands focus on speed while delivering the latest trends, they need a reliable, scalable partner that satisfies all their needs and connects all the dots to provide intelligent solutions wherever need around the world, whether at their factories or distribution centers.

 

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Michael Kaufmann
Global Business Development Director, Online