Avery Dennison Announces Partnership with Browzwear and Adobe Substance 3D to Accelerate Market-First 3D Solutions for Apparel Industry

Avery Dennison announced its partnership with Browzwear, the pioneer in digital apparel prototyping, and Adobe Substance, the leading software solution for 3D texturing, to launch enhancements for its 3D design software suite. The partnership is the first in the industry that enables apparel designers to preview branding and material choices at the onset of the design process for seamless integration from start to finish. Typically a late-stage process, this change represents a paradigm shift, bringing branding and embellishments to the forefront of the design process.

“Innovation for the apparel industry is top of mind for Browzwear at all times, and partnering with a global leader like Avery Dennison that is so passionate about creative and sustainable solutions is a great fit for us,” says Sean Lane, vice president of partnerships at Browzwear. “We’re excited to work together to enhance the design experience through true-to-life renderings, and ultimately continue our mission to increase time-to-market and reduce material waste.”