My role at RBIS:
I work with up-and-coming brands to help them grow through branding and also help them influence and lead the market with innovation.
Why RBIS values and supports emerging talent;
We are always pushing ourselves to think outside the box. Our Halo brands enable us to do that. They challenge us with a problem and we try to solve it. Then it goes in our solution portfolio, which we can then take to the market. In our opinion, they are the future of design, so we support them to help change the industry.
Designers that excite me:
From a sustainability angle, Outerknown is impressive. KTX is very monochrome. Prints are bold, black and white. It’s very distinctive. You always appreciate that as a designer. I find Mimi Wade intriguing, as well. She is fresh, young, and quite anti-fashion. Very punk. She’s just graduated so it will be interesting to see how RBIS can help her grow.
Ways Halo designers are innovating:
We’re innovating Component Weave with Christopher Raeburn to use for entire garments, not just footwear. Astrid Andersen is pushing high-end fashion with performance materials, and inspiring other brands to do the same. Premium brands are definitely embracing the streetwear performance look.