Elevate Brands. Accelerate Performance.

We are designers, inventors, engineers, weavers, and other makers. Together, our ingenious team provides the apparel and footwear industry with products, technologies, and solutions that defy the expected and reset the standard of innovation. At our core is a passion for people and the planet, which is why we endeavor to be a force for good, maintaining the highest standards of sustainability and ethics in all that we do. No compromises.

Avery Dennison RFID
As the world’s largest UHF RFID partner, we create field-proven solutions that help leading global retailers and apparel brands remain competitive.

External Embellishments
See how we bring brands to life with innovative embellishment and identification services that increase consumer appeal and value.

Apparel and Footwear Labeling Solutions
A comprehensive range of flexible solutions to meet your operational and compliance requirements for care labels, price tickets and stickers.

Core Branding and Packaging
Our range of flexible packaging solutions are customized to meet your brand’s needs, while minimizing impact on the environment.




We’re committed to providing customers with innovative printer solutions that bring speed and flexibility to their supply chain performance.

Inside Avery Dennison's plan to create 10 billion pieces of connected clothing

In an interview with Wareable, Francisco Melo, vice president and general manager of Global RFID, shares Avery Dennison's unique use of technology, impact on and plans for the fashion and retail industry.

The Changing Face of Retail

Produced by ITN Productions, in partnership with the British Retail Consortium, the feature looks at businesses from across the retail industry, exploring how the market is transforming, and how we're helping transform John Lewis.

View the ITN special and discover how RFID can benefit your business.

Avery Dennison RBIS: Leaders in Denim

With extensive expertise in the industry, we can be found anywhere, from our CDIC's, to Coachella and even Denim Days Amsterdam. We also provide a variety of comprehensive studies into trends and market insights for the beloved indigo. 

Avery Dennison Opens Interactive Innovation Center in Oegstgeest, Netherlands

Avery Dennison’s I.Lab™ brings Intelligent Label technology capabilities to life.

RBIS Factory Capabilities

Throughout our world-class manufacturing operations - from design to delivery - we focus on speed, efficiency and value.

Explore RBIS

Le Ballon X People Footwear Collaboration
Soccer Bible

Reflections in Vietnam


Creative Trends and Insights
Learn about how our Trends team explores and analyzes what’s shaping the world’s apparel markets.

Get to Know Our People
Meet the RBIS employees who are helping to transform our business–and industry.


Seasonal Trends


Showcasing products for performance, denim and premium fashion.

Get inspired

Visit a Customer Design and Innovation Center

Denim branding at our New York, Los Angeles and Shanghai design and innovation centers

Get Inspired on Instagram


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