Avery Dennison RBIS was delighted to partner with world-renowned fashion designer Vivienne Tam to showcase external embellishments throughout her latest collection, including high-definition heat transfers and woven badges, which debuted during New York Fashion Week, September 8-15.
Born in Guangzhou, China, Tam’s family moved to Hong Kong when she was three years old, and it was there that she attended Hong Kong Polytechnic University. Now a longtime resident of New York City, her eponymous brand is heavily influenced by her rich Chinese culture, East/West fusion, and the modern fashion scenes of NYC.
Vivienne Tam contacted Avery Dennison RBIS to discuss her upcoming collection after visiting our Customer Design and Innovation Center (CDIC) in New York City. She wanted to see firsthand our creative collaborations with other halo brand partners. The result: an inspired design concept.