Avery Dennison RBIS: Experts in Footwear

Leaping ahead of the competition

Avery Dennison RBIS has it’s foot in the game, with a vast array of branding and constructive elements available in the footwear industry, particularly for the sports and lifestyle segments. Through a mixture of creative and collaborative executions, there are many a great story to tell about what this means for the industry and how seamless the experience can be for the consumer.

RBIS tells the brand story with innovative branding solutions:

  • Brand protection labeling

  • Packaging

  • External and internal embellishments

  • Engineered with Component WeaveTM.

Take a further look below into some of our recent initatives.

Introducing Primury

RBIS’ diverse portfolio of young and groundbreaking talent from around the globe has recently welcomed a new partnership with Primury, a London-based independent footwear brand founded by a collective of international designers and creatives.

Learn how our team helped this young and talented brand with the development of new materials and accessories in this interview with Ben Read and Solene Roure.


Rochambeau x Nike

Rochambeau’s show entered new dimensions with the work of the artistic #aaroncurry calling for the creation of dramatic 3D silicone, woven embellishments and tongue labels as part of their collection at New York Fashion Week in September. Striking applications were featured across both apparel and footwear for maximum impact.

  • 3D silicone embellishments
  • Woven shoe tongue labels
  • Silicone lace embellishments.

NW and NE Materials Show Winter 2018

RBIS again attended the NW and NE Materials shows in the United States, featuring the latest solutions in footwear and apparel capabilities. The fair draws visitors from some of the world’s biggest footwear and apparel brands. As specialists in solutions for branding and labeling for footwear, Avery Dennison showcased:

  • New innovations in Component WeaveTM Technology.
  • Exclusive preview of Primury footwear AW18 collection
  • External and internal embellishments.
  • Brand Protection, compliance and IPPS.

Sorrel Footwear and SXSW

When you blend innovative apparel and footwear solutions with a little creativity, exciting things are bound to happen. That was the premise behind The Future of Fashion, featuring SXSW, event hosted by Avery Dennison RBIS and SOREL.

Component WeaveTM

Component WeaveTM is an innovative solution that incorporates jacquard weaving techniques with yarns typically used in the automotive industry. This lightweight fabric is strong, breathable, and well equipped to showcase high-definition graphics for footwear, headwear, apparel accent pieces, and accessories.

Footwear Deep Dive

The global market for athletic footwear is bigger than it’s ever been and shows no signs of slowing down.

To request a copy, please email: rbis.trends@averydennison.com


Color Shoe Box labels

Avery Dennison RBIS offers full-color shoe box labels with high-quality footwear images and vibrant colors to highlight key information like size and style.The result is maximum merchandising appeal so your product stands out and consumers can find the right item quickly and easily.

For maximum supply chain flexibility, choose between the convenience of finished labels delivered to your production locations, or go with the ability to print your own labels with our in-plant printing solutions as you need them.


Get in Touch
Reach out to our solutions experts for more information.