Avery Dennison, creators of some of the world’s most iconic football badges, and Soho Warriors, with their authentic voice in London football culture, have poured the love of the game into this football experience. A unique embellishment, customization experience, bringing the lifestyle of football alive in London.
With shirts, customizable badges, names and numbers designed by the Soho Warriors creative community and made by Avery Dennison, VIP guests at the clubhouse can get creative and make their own personalized shirts, whilst watching the latest world cup drama unfold on the big screen.
The clubhouse design is inspired by an old football changing room and a laboratory, has been transformed with Mactac graphic materials. The overall look is impactful, and the attention to detail displayed by the installation team from Onward Display, has resulted in a memorable interior design experience.