Care and Content Labels

Every Avery Dennison Apparel Solutions label features complex variable data including:

  • international sizing,
  • multilingual care instructions,
  • country of origin information, and
  • product codes

to help communicate important information to the consumer in a visually appealing way. 

Information can be printed, fabric, or woven, and labels are designed to meet both industry regulations and RSL standards. Plus, they are managed through our global Compliance Solutions so you never have to worry about consistency or integrity.

Global Care Labels

Meet the local requirements of each selling market with our Global Care Label solutions. Our expert team has multilingual care and content data capabilities that make for a hassle-free distribution process.

Multi-Panel Labels
Avery Dennison can create care labels with four, six, or even eight readable panels. This flexibility allows for all essential information–including translations–to sit on a single label, while keeping label length to manageable proportions.

Certified Safe: RSL + Oekotex
Avoiding harmful chemical substances is a critical part of our commitment to sustainability. That’s why we offer care label materials that meet–or exceed–recognized industry standards, such as Oekotex, which comply with Restricted Substance Lists (RSLs) published by Avery Dennison and our customers.

High Durability Labels
Ensure your high-durability garments and products have labels that are just as rugged. Required for garments that undergo a harsh or even partially destructive wash process, High-Durability Labels have the following characteristics:

  • Endure denim stone washing designed to erode blue jean material
    to a distressed or weathered look; labels must remain soft and legible
  • Survive repeated, harsh enzyme washing of items, such as
    tablecloths, aprons, and soiled linens
  • Stand up to industrial laundry treatments of uniforms

Intimates Labels
It only makes sense that clothing which sits closest to the skin should offer comfort and safety. That’s why our custom intimates labels, for both undergarments and nightwear, are soft and luxurious to the touch, while including critical identification information brands and retailers need. Characteristics include:

  • Soft, luxurious look and feel; often involves a satin finish
  • Often long and narrow
  • May contain point-of-sale barcode
  • Can be integrated with a brand label to form a single label
  • Often require custom-colored thermal transfer ink
  • Carry item identification, variable data related to style, color, size
  • Host factory data such as PO, lot, RN number

Performance Wear Labels
As one of the hottest and fastest growing apparel segments, performance wear includes athletic tops, yoga pants, running shorts, and fleece sweatshirts and pants. Performance Wear Labels include the following characteristics:

  • Frequently carry complex multilingual data for global brands
  • May be integrated with a brand label to form a single label
  • Often sewn behind the main brand label or in the edge seam
  • Carry item identification variable data related to style, color, size
  • Host factory data such as PO, lot, RN number

LOKPRINT™ Labels
Used for a variety of high-durability applications, LokPrint™ Labels work seamlessly with the SNAP 500 Printer for on-site printing in your factory. They have the following characteristics:

  • Uncoated, woven polyester label media
  • Heat-set to prevent excessive shrinking in oven
  • Dye-sublimation thermal transfer ink (black and red)
  • Requires two-sided “oven,” which raises temperature of media (above 400 degrees Fahrenheit) for several seconds to fix image into label fibers
  • Requires ultrasonic cutting to prevent fraying or “loop sew”
    to secure both ends of label

Coated Durable Labels
Also used for an array of high-durability applications, Coated Durable Labels have the following characteristics:

  • Coated polyester label media –no heat required to set
  • Thermal transfer ink (black and colors)
  • Labels do not fray when sewn in and have cut edge exposed
  • Label application examples include denim stone wash, enzyme harsh wash, and industrial laundry

Uncoated Satin Labels
Used for a variety of high-durability applications, Lokprint Labels work seamlessly with the SNAP 500 Printer [LINK TO SNAP 500 PAGE] for on-site printing in your factory. They have the following characteristics:

  • Uncoated, woven polyester label media
  • Heat-set to prevent excessive shrinking in oven
  • Dye-sublimation thermal transfer ink (black and red)
  • Requires two-sided “oven,” which raises temperature of media (above 400 degrees Fahrenheit) for several seconds to fix image into label fibers
  • Requires ultrasonic cutting to prevent fraying or “loop sew” to secure both ends of label

Soft-Coated Labels
For simple, utilitarian applications for outerwear, intimates, and childrenswear, Soft-Coated Labels convey basic garment information and are usually sewn in a side seam or behind the main branding label. They have the following characteristics:

  • Coated polyester or nylon label media
  • Available in white or black
  • Thermal transfer ink (black, white, and colors)
  • Various thermal transfer inks available
  • Cut with “cold” knife on printer; do not fray in cut location and can be sewn in with exposed edge
Tearaway Labels

Tearaway Labels
Perfect for providing temporary information that is later removed by consumers, Tearaway Labels have applications in outerwear, intimates, childrenswear, and performance wear. They have the following characteristics:

  • Coated polyester media
  • Available in white
  • Thermal transfer ink (black and colors)
  •  Cut with “cold” knife on printer; do not fray in cut location and can be sewn in with exposed edge
  • Tear along label weave with gentle tugging

Sustainable Labels
Avery Dennison Apparel Solutions can help businesses get closer to reaching their sustainability goals with our recycled polyester satin care label tapes used for outerwear, intimates, childrenswear, and performance wear applications. Characteristics include:

  • 100% post-consumer PET plastic bottles
  • Third-party accreditation confirms chain of custody
  • Oeko-Tex 100, Class 1 for skin contact
  • Non-optical natural (white and black)
  • Single-face or double-face satins, from value slit-edge to premium woven-edge weaves
  • In-plant printing or finished labels delivered printed and ready for sewing

Footwear Labels

Footwear Labels
Footwear includes running shoes, leisure footwear, formal footwear, and sandals.  Footwear labels include the following characteristics:

Shoe tongue labels

  • Frequently heat-sealed, sometimes sewn into the tongue or upper seam
  • Must be dimensionally stable during heating
  • Small so high-print quality is a must
  • Must endure dry abrasion and wet crocking
  • Often has a barcode: 1D or 2D
  • Carry item identification variable data related to style, color, size, and origin
  • Host factory data such as PO, lot, RN number

Shoe tongue labels may be also combined with a brand protection solution.

Hang Tags/Price Tickets
Hang tags and price tickets carry critical barcodes and SKU information, as well as branding and technical information to highlight key performance features of the shoe.

Coated Fabric Heat Seal Labels
Used for footwear tongue labels, Coated Fabric Heat Seal Labels have the following characteristics:

  • Coated polyester label media with heat-activated adhesive
  • May also be sewn in
  • Thermal transfer ink (black and colors)
  • Abrasion-resistant
  • Dimensionally stable during heating; suitable for 2D barcodes.
  • Test for die pickup from tongue label

Heat Seal Film Labels
Also used for footwear tongue labels, Heat Seal Film Labels have the following characteristics:

  • Polyurethane labels for outstanding print quality
  • Thermal transfer ink (black)
  • Will not pick up die from tongue labels

Why shoebox labels?
Avery Dennison Shoebox Labels clearly present critical SKU information, such as size, style and color, with barcodes that comply with all relevant standards. They are also essential to guiding consumers in quickly identifying footwear products, especially where:

  • A self-service retail model is in place: they promote ease of shopping by helping the consumer identify exactly the right product
  • Shoes are stored in a back room: shoebox labels enable store associates to find shoes quickly and minimize wait time for shoppers

Reach out to our label solutions experts for more information.