Holly Fulton | Avery Dennison

Holly Fulton

New Design Techniques

Working and living in East London, womenswear and accessories designer, Holly Fulton has a unique visual language, making her work instantly recognizable. She has built a strong global following since launching her first collection in 2009, and is the recipient of multiple design awards. The Holly Fulton label has received sponsorship and support from the UK’s NEWGEN scheme several seasons in a row, having been recognized for pushing the boundaries of innovation.

Brand Solutions

  • Chenile
  • Component Weave
  • Heat Transfer
  • Molded Silicone
Black and White portrait of Holly Fulton



“The panels of jacquard weave we
created with Avery Dennison RBIS worked into playsuits and separates, allowing us to create a modular wardrobe. The combination of flat color and metallics brought depth and definition to the collection, inspiring us to create new silhouettes and techniques.”

-Holly Fulton

Promotional image presenting Holly Fulton colaboration with RBIs


RBIS + Holly Fulton

After having collaborated with Fulton on previous seasons, her Autumn/Winter 2016 collection gave RBIS the opportunity to expand its innovation capacity and develop new solutions for the industry. We collaborated closely with the designer to help translate her vision and ultimately support her in presenting a breakthrough collection that stunned at London Fashion Week.

Learn more about Avery Dennison’s support of emerging designers.