Since their inception, 4BYSIX has made a notable effort to combat the issue of homelessness. The mission of the exhibition event was to raise money to convert a London double-decker bus into a creative living space for homeless people in London. With a target of £50,000 they are working in partnership with the charity Buses 4 Homeless, 4BYSIX is determined to make a real difference using the income from their t-shirt sales and 100% of all artworks sold from the exhibition will go towards the cause, Their mission will change once they reach each target.
Why did Avery Dennison get involved? The event was driven by a fantastic cause and in the run up to winter it was a timely opportunity to support a project that will have a positive impact on the local community. The 4BYSIX bus project will supply 5,840 nights of shelter to homeless people every year! 4BYSIX understands the importance of partnership, working with key influencers and personalities that have offered extensive exposure for this collaboration and recognise the importance of working together to become a force for good.
The 3 Day exhibition was open from 12th-15th December 2019, at Leyden Gallery in east London. The opening night was an immersive experience, marking an immense celebration of the remarkable creative talents that 4BySix had assembled. On display were art and fashion collaborations with some of the worlds most illustrious artists and designers such as Mr Stash, OBEY Giant Shepard Fairey, Ryan Hawaii and Charli Cohen.
Throughout the event, a selection of t-shirts and hoodies were available to purchase. These garments were pre-embellished with Avery Dennison’s namesake AgilityTM heat transfers in limited edition designs. Avery Dennison also supported the event with an on demand heat press customisation service, allowing attendees to customize their garment with further designs!.