For years, Avery Dennison has partnered with emerging brands in fashion from around the world. This year, we are pleased to announce our first footwear partnership with Primury, a London based luxury-hybrid brand, with stockists in world-renowned retailers such as Dover Street Market, Penelope, Galerie La Fayette Beijing and SSENSE online.
The collection will mean a step in a different direction for the brand, with some exciting new avenues and developments, due to be released in Summer 2018. We chose the NE and NW Materials shows in Wilmington and Portland this month, as a platform to showcase an exclusive preview of the collection to the biggest brands in footwear.
In anticipation of the launch we also interviewed Ben Read and Solene Roure, part of the Primury collective, to gain some insight into their initial thoughts during the design process with our Creative Team on our website.