Authenticity in a Post-COVID World: From the Eyes of a Marketer

In the first of a webinar series in partnership with Luxury Daily, Michael Colarossi, Vice President of Innovation, Product Line Management and Sustainability at Avery Dennison and Michele Casucci, Founder and CEO of Certilogo discussed the key drivers and sentiments that have influenced consumer behaviors, and how these shifts will impact business challenges and marketing strategies. Engagement, product authenticity, and digitally connected products were some of the key topics addressed in the fireside chat, as well as digging into the details of our new digital authentication solution, AD Verify.

Some of the key drivers and sentiments that evolved as a result of the pandemic are predicted to have longer-term resonance, forging new consumer behaviors and new priorities for brands and retailers. These are the shifts leading the future of our industry. 

  • The e-commerce boom

  • Digital product discovery 

  • Digital-first strategies

  • The rise in resale

  • Authenticity and sustainability 

  • End-to-end transparency

  • Building loyalty and trust

Watch the webinar recording here




March 2021

Slowing down fashion through on-demand e-commerce

E-commerce is growing at a rapid speed, not only as a platform for transparency but as a key driver in eliminating waste. The R Collective is doing just that. Meet Refashioned, their latest 20-piece collection of hardworking functional classics, which gives customers the power to reimagine their wardrobes with less waste.


November 2020

Download the Avery Dennison Digital Deep Dive today

In this first edition of the Avery Dennison Digital Deep Dive, we address the need for authenticity and connectivity in enabling a sustainable supply chain that is both conscious and efficient.


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