It's in the Game

Recently, we’ve been building upon our digital avatars with our partnerships featured in EA Sports FIFA 21, such as Klabu and Park SSC. Now we’re adding some more excitement to the mix. Our brand partner, Nivelcrack, has teamed up with EA Sports to release a new kit, inspired by the dynamic and futuristic city of Seoul.

We are proud to have partnered with Nivelcrack, creating the external embellishments for the kit which is now in the game. The kit is modeled by Heechan Hwang, who is an ambassador for FIFA 21 and a South Korean footballer. Vibrant colors and bold embellishments make this a special kit and it is available to be unlocked in FIFA 21 Ultimate Team between March 26 and April 23. 

Alongside the digital kits, the physical garments will drop online on April 1st on the Nivelcrack website.' to 'Alongside the digital kits, the physical garments are now available to order on the Nivelcrack website.

Will you unlock it?


April 2021

Made to Mention: Digitalization

Our new trends and insights magazine from the apparel team at Avery Dennison captures the challenges that we face collectively as an industry, and the opportunities they raise for creative thinking and meaningful action.

March 2021

Slowing down fashion through on-demand

E-commerce is growing at a rapid speed, not only as a platform for transparency but as a key driver in eliminating waste. The R Collective is doing just that. Meet Refashioned, their latest 20-piece collection of hardworking functional classics, which gives customers the power to reimagine their wardrobes with less waste.


April 2021

Your change can change everything

Fashion Makes Change (FMC), a project of Rockefeller Philanthropy Advisors, is a new industry initiative working in partnership across the apparel industry to collectively support the livelihoods of women within global supply communities.