Art, fashion and customization for the homeless | Avery Dennison

Much more than your average t-shirt brand, 4BYSIX collaborates with artists and designers to fund projects that support good causes.


In December 2019, we were proud to partner with 4BYSIX to bring an immersive experience to visitors at the Leyden Gallery in East London. With a vision focused on combating the issue of homelessness, the event aimed to raise money to convert a London double-decker bus into a creative living space for homeless people in London. A target of £50,000 was made, enough to provide 5,840 nights of shelter every year.


For the opening night of a three-day exhibition, a selection of limited edition t-shirts and hoodies were available to purchase. Pre-embellished with Avery Dennison’s Agility® heat transfers in limited edition designs, attendees were invited to personalize their garment with heat-press customization on-the-spot.


On display were art and fashion collaborations with some of the worlds most illustrious artists and designers including Mr Stash, OBEY Giant Shepard Fairey, Ryan Hawaii and Charli Cohen. 100% of profits from all artworks sold at the exhibition went towards their fundraising target, in partnership with the charity Buses 4 Homeless.

 



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