Fresh out the box: Avery Dennison’s footwear toolkit
We are pleased to announce the release of the Avery Dennison footwear toolkit.
Art Comes First drew inspiration from the colors and sounds of Jamaica for its latest Spring/Summer 2019 capsule collection in collaboration with the namesake British brand, Fred Perry. The capsule collection was made up of a vibrant range of polo shirts, complemented by a series of limited edition packaging sleeves. The packaging designs took inspiration from the designers favorite record sleeves, celebrating the musical superheroes from Jamaica’s Rocksteady genre of the 60’s/70’s.
To launch the collection, Art Comes First hosted in-store takeovers in several of Fred Perry’s central London stores. The space was transformed with wall art installations and displays of the packaging sleeves - digitally printed and produced in-house by Avery Dennison.
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This curated trend report explores the future of material innovation, connectivity and circularity, and what it means to be a force for good.
We recently joined forces with the Klabu Foundation which funds new sports facilities, buys equipment and trains local sports managers in refugee camps.
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