RBIS Apparel and Footwear Branding

Solutions that tell your brand story.

We partner with the world's largest brands and retailers to deliver solutions that become extensions of their brands: From graphic tickets, tags and labels, to external embellishments, and packaging, there is a product that perfectly meets every need. Fast fashion, luxury goods, denim, footwear, performance, intimates or childrenswear, we are experts collaborators.

Why work with us?
• More than 80 years of experience
• Field-proven solutions for 300+ brands, retailers,
  and other businesses around the world
• Nearly 700 patents and applications worldwide

Graphic Tickets and Tags

With a myriad of branding solutions - graphic tags, price tickets, and size strips - RBIS provides an almost endless array of possibilities for your business.

External Embellishments

RBIS brings brands to life with sophisticated external embellishments that have the power to tell a story, and do so in an exciting and relevant way.



First impressions are lasting ones. That’s why our packaging solutions team develops custom retail packaging that not only communicates your brand to consumers, but also prioritizes environmental impact.

From SIOC packaging, to customization, brand protection and more.

We work with the world's leading brands across the retail industry as the global experts in apparel and footwear branding and labeling solutions. Our products and services extend beyond the retail store, into omnichannel space, and beyond into the white pace. We use scale, speed and trust to provide the entire RBIS solution to meet the demands of online retail.



This global team of dedicated experts provides inspired creative direction, collaborates with established and emerging talent, and drives innovation for the businesses we serve and the entire apparel and footwear industry.



Trends and Insights

Visit our archive of expert analysis on Denim, Reflectives, Outdoor Performance Wear, Women’s Activewear, Dress Shirts, Intimates, and more. You’ll stay at the forefront of your industry with our Trends and Insights Team’s rich selection of trend intelligence, materials direction, competitive analysis, and more. 

RBIS Collaborations

Learn about how RBIS supports emerging designers, and works with leading brands, sustainability advocates, and other industry pioneers to revolutionize the apparel and footwear industry.


Avery Dennison RBIS: Leaders in Denim

With extensive expertise in the industry, we can be found anywhere, from our CDIC's, to Coachella and even Denim Days Amsterdam. We also provide a variety of comprehensive studies into trends and market insights for the beloved indigo. 


Component Weave: Next-Generation Jacquard Weaving

Component Weave is an innovative solution that incorporates jacquard weaving techniques with yarns typically used in the automotive industry. This lightweight fabric is strong, breathable, and well equipped to showcase high-definition graphics for footwear, headwear, apparel accent pieces, and accessories.

Solution Spotlight:
Janela Smart Products Platform

Imagine a shopper sees a pair of jeans she likes in her favorite store. Avery Dennison has given those jeans a unique serialized number at the time of manufacture, so they are “born digital.” That shopper can then use her smartphone to scan the digital ID found on its tag or label to learn about where the jeans were made, read reviews from other consumers, and even see if her size is available. 

Avery Dennison Customer Design and Innovations Centers (CDIC)

Part think tank, part state-of-the-art creative lab, our Customer Design and Innovation Centers–located in New York, Los Angeles, Miamisburg, and Shanghai–welcome leading apparel brands and designers from around the world.

RBIS Factory Capabilities

Avery Dennison RBIS operates world-class manufacturing facilities, offering branding, retail and technical solutions to serve the demands of the market. From meeting shorter lead times to executing simpler processes and delivering competitive pricing, our global sites are designed to efficiently meet your needs, regardless of where you are.

Reach out to our solutions experts for more information.