The Mactac Europe Bright Young Things Take Hackney competition kicked off in December 2017 and invited graduate artists and designers to create concepts for high impact, large scale graphics for an exterior retail space in east London.
The competition held in partnership with Arts Thread culminated with a big reveal of the winning design by artist Linea Matei in October 2018. The same night, runner-up Ana Carolina hosted the launch party for her pop-up store, debuting the first collection for her brand “West Carolina”.
As a consequence of the competition, Ana was awarded a temporary retail space in Hackney to host her first pop up store. Originally only meant to last two weeks, after much success, the store is still open six months later.
The winning graphic tag was one of a few core branding items created by Avery Dennison for West Carolina. The designer Ana Carolina, was the runner-up in Mactac Europe's "Bright Young Things" Take Hackney competition. Read more about that below.