The Avery Dennison Trends Report 20.2
In part two of our trends report for 2020 we reflect on the key topics that are leading the future of our industry.
Carmelo Anthony, NBA All-Star and a member of the Houston Rockets team, has collaborated with Rochambeau and Avery Dennison on a capsule collection as part of an ongoing series of collaborations with his favourite fashion brands.
Carmelo Anthony has been a long time supporter of Rochambeau and approached the brand to collaborate. Rochambeau worked closely with Carmelo and his teams, together with Avery Dennison RBIS, to create a collection inspired by private clubs, where it would be worn. This gave birth to the Club Melo capsule, with a special focus on graphic print techniques produced by Avery Dennison.
The collection was showcased at New York Fashion Week in September 2018 as an interactive presentation, showcasing his lines with Rag & Bone, Jordan Brand, Rochambeau, Goorin Bros. and Famous Nobodys. The collection consists of around 25 pieces and is set for release in Spring 2019, offering a range of unisex items.
The collection features a range of Avery Dennison techniques, including Agility® HD heat transfers, specialty flock heat transfers, embroidery and woven patches.
We are pleased to announce that the Avery Dennison Global Football Library 4; The Crest Collection and Heat Transfer Library, has been launched.
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