Avery Dennison RBIS: Experts in Footwear

Leaping ahead of the competition

Avery Dennison RBIS has it’s foot in the game, with a vast array of branding and constructive elements available in the footwear industry, particularly for the sports and lifestyle segments. Through a mixture of creative and collaborative executions, there are many a great story to tell about what this means for the industry and how seamless the experience can be for the consumer.

RBIS tells the brand story with innovative branding solutions:

  • Brand protection labeling

  • Packaging

  • External and internal embellishments

  • Engineered with Component WeaveTM.

Take a further look below into some of our recent initatives.

The North Face wins ISPO Award 2018 Segment Outdoor

Congratulations to The North Face, who won the ISPO Munich Award for Trekking Footwear in the Outdoor Segment. This award recognizes their Ultra Fastpack Mid GTX outdoor boot, featuring Avery Dennison's Component Weave™ woven jacquard upper and waterproof technology. 


Introducing Primury

RBIS’ diverse portfolio of young and groundbreaking talent from around the globe has recently welcomed a new partnership with Primury, a London-based independent footwear brand founded by a collective of international designers and creatives.

Learn how our team helped this young and talented brand with the development of new materials and accessories in this interview with Ben Read and Solene Roure.


Skechers Performance Los Angeles Marathon 2018

Stadium to the Sea.

Say just those four words, and runners across the world will immediately know what you’re referring to: the iconic course of the Skechers Performance™ Los Angeles Marathon®, which marked its 33rd edition on March 18, 2018. With Dodger Stadium as the starting point, the course traverses internationally renowned iconic landmarks before finishing on Ocean Avenue alongside the Pacific Ocean.

We are proud to know that some of the 24,000 runners who took part in the race were wearing Skechers' GOrun Forza™ 3 training shoes featuring a limited edition style Component Weave™ upper designed for the 2018 Skechers Performance™ Los Angeles Marathon®.


Rochambeau x Nike

Rochambeau’s show entered new dimensions with the work of the artistic #aaroncurry calling for the creation of dramatic 3D silicone, woven embellishments and tongue labels as part of their collection at New York Fashion Week in September. Striking applications were featured across both apparel and footwear for maximum impact.

  • 3D silicone embellishments
  • Woven shoe tongue labels
  • Silicone lace embellishments.

NW and NE Materials Show Winter 2018

RBIS again attended the NW and NE Materials shows in the United States, featuring the latest solutions in footwear and apparel capabilities. The fair draws visitors from some of the world’s biggest footwear and apparel brands. As specialists in solutions for branding and labeling for footwear, Avery Dennison showcased:

  • New innovations in Component WeaveTM Technology.
  • Exclusive preview of Primury footwear AW18 collection
  • External and internal embellishments.
  • Brand Protection, compliance and IPPS.

Sorel Footwear and SXSW

When you blend innovative apparel and footwear solutions with a little creativity, exciting things are bound to happen. That was the premise behind The Future of Fashion, featuring SXSW, event hosted by Avery Dennison RBIS and SOREL.

Component WeaveTM

Component WeaveTM is an innovative solution that incorporates jacquard weaving techniques with yarns typically used in the automotive industry. This lightweight fabric is strong, breathable, and well equipped to showcase high-definition graphics for footwear, headwear, apparel accent pieces, and accessories.

Color Shoe Box labels

Avery Dennison RBIS offers full-color shoe box labels with high-quality footwear images and vibrant colors to highlight key information like size and style.The result is maximum merchandising appeal so your product stands out and consumers can find the right item quickly and easily.

For maximum supply chain flexibility, choose between the convenience of finished labels delivered to your production locations, or go with the ability to print your own labels with our in-plant printing solutions as you need them.


Get in Touch
Reach out to our solutions experts for more information.